Optimization Factors Perfecting optimization begins with the most important ingredient: Content. When writing copy for a website, it’s important to have relevant, current content. The ultimate goal of a website is to be listed as one of the top 10 organic results on each of the major search engines. This placement essentially guarantees that your website will not only be found, but clicked on, giving you a better chance that the lead you worked so hard for will be turned into a sale, and therefore a return on your website investment. Each website needs to be optimized according to the target website viewer. For example, say your website is a Honda Dealership in Maryland; it is crucial that when you type in “Maryland Honda” YOUR automotive dealership comes up in that search on the major search engines. This is very important if you want to get Internet leads.