Case Study

The Wilson T. Ballard Co. Website Redesign

A modern, user-centric redesign focused on a clearer experience, stronger aesthetics, and improved functionality to match the standards of the engineering industry.

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The Wilson T. Ballard Co. website preview

Before and After

Before: previous Wilson T. Ballard Co. website design
Before Legacy layout and navigation that made it harder to tell the full story.
After: redesigned Wilson T. Ballard Co. website by Maryland Web Design
After Cleaner structure, modern visuals, and clearer paths to key services and projects.

Objective

Implement a modern, user-centric redesign that reflects professional services and innovative projects. The upgrade prioritizes user experience, aesthetics, and functionality to align with industry expectations.

What success looks like

  • Clear service navigation and faster access to key content
  • Modern presentation that matches high industry standards
  • Stronger conversion paths for inquiries and engagement

Scope of Work

  • Homepage: mega menu navigation, hero storytelling, strong CTAs
  • Service pages: dedicated pages with clarity, visuals, and narrative flow
  • About page: mission, values, team expertise, and legacy
  • Notable projects: filterable portfolio with project detail templates
  • Clients: testimonials plus client logos
  • News: announcements, milestones, and thought leadership
  • Careers: openings, application workflow, culture, and benefits
  • Contact: form, map, and direct social links
  • Employee portal: password-protected internal area

Technical Features

  • Responsive design: mobile, tablet, and desktop optimized
  • SEO-optimized structure: clean architecture and content support
  • Custom WordPress template: tailored to brand identity
  • Interactive elements: icons, sliders, hover effects
  • Analytics integration: Google Analytics tracking
  • Performance optimization: fast load times and secure hosting practices
  • Accessibility: ADA and WCAG 2.1 aligned design patterns

Value-Added Elements

  • Content strategy support: refine content for clarity and consistency
  • Visual enhancements: high-quality images, video, and project showcases
  • Scalable structure: built to grow with new services and portfolio updates

Why Maryland Web Design

  • Positions the brand as a leader in the engineering space
  • Delivers an exceptional user experience with clear conversion paths
  • Reflects the quality and impact of services and projects

Ongoing Maintenance and Updates

  • Website maintenance: core, theme, and plugin updates; performance tuning; daily backups and restore support
  • Content updates: new projects, news posts, careers, and client updates
  • Technical support: bug fixes, uptime monitoring, hosting issue resolution
  • SEO monitoring: monthly review and content improvements based on trends
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Cost Estimate

Website redesign and development pricing varies based on scope, content readiness, and integrations.