Content marketing is a specific tactic within digital marketing that involves creating and sharing valuable, relevant, and consistent content to attract and engage a clearly defined audience to drive profitable customer action. It is more focused on creating and distributing valuable and informative content to attract and engage a specific target audience, and to drive profitable customer action.
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Website SEO & Search Engine Marketing
Your content doesn't just have to be relevant; it needs to be current and ever-changing
New Content
Your site content needs to have the specific words and phrases that search engines are seeking. Not to mention the new content on your website will give visitors a reason to come back to your pages, or possibly forward some information to a possible business prospect or a friend.
Search Engine Optimization
Your website has to be well written, spell checked, formatted correctly, and your key words and phrases should change or be added to quite frequently, while at the same time keeping up with changing trends that keep you ahead of your competition
Search Engine Marketing
Your new content can also be used as an extended marketing vehicle by submitting your new content or articles to the search engines or other websites, with of course links back to your site.