Since 1999, Maryland Web Design Corporation’s (MDWEB) online advertising network has been connecting advertisers to websites that want to host advertisements.
The key function of the MDWEB ad network is an aggregation of local ad supply from publishers and matching it with local advertiser’s demand.
The phrase “ad network” by itself is media-neutral in the sense that there can be a “Television Ad Network” or a “Print Ad Network”, but is increasingly used to mean “online ad network” as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.
The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.
If your website or company is in need of relevant local advertising, please give us a call 410-404-0663.