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  Mobile Web Design
  Nomophobia, the fear of being out of mobile contact. A recent study by Kelton Research and T-Mobile suggests 66% of smartphone users su!er from it, and 11% of those users would rather leave home without pants than without their phones.1 Ridiculous as that may sound, it speaks to a simple truth: smartphones have quickly become an indispensible part of our everyday lives. According to Nielsen Research, smartphone adoption reached 55.5% in September 2012 and continues to rise.2 But it's not just the volume of U.S. consumers jumping on the mobile bandwagon that's interesting. It's what those mobile users are doing on their devices that should make small businesses salivate.

In 2012, Google's "Our Mobile Planet" study found that 94% of mobile users use their devices to search for local information, products, and services.3 Research by communications firm Walker-Sands revealed that mobile traffic now accounts for 23% of all website visits - a 283% increase over January 2011. 4 Translation: Customers and prospects are interacting with your business on their mobile devices. And if they like what they see when they get to your mobile website, studies suggest their positive mobile experience will yield positive purchase behaviors.

The problem, however, is that many small businesses are not delivering an engaging, mobile-friendly experience. And that lackluster mobile presence is having a much greater impact than most business owners realize. According to Google's GoMo initiative - a project designed to educate businesses
on the importance of developing mobilefriendly websites - 52% of customers who have a poor experience with a company's mobile website are unlikely to re-engage that business. And 55% say that a frustrating experience on a mobile website negatively their opinion of the company overall.5 In other words, if you don't have a mobile-friendly website, you're probably leaving money on the table. The solution is simple: Build a mobile website that cleanly delivers what your customers need, and execute marketing and advertising initiatives to drive them there.
  1 T-Mobile/Kelton Research, 2012:
2 Nielsen Research, 2012:
3 Google, "Our Mobile Planet," 2012:
4 Walker Sands Communication, 2013:
5 Google GoMo Initiative, 2012: